While specific case studies may not be readily available in the public domain due to proprietary reasons, there is evidence to suggest that implementing in-car infotainment services like Apple's CarPlay OS can enhance the user experience and potentially increase customer loyalty. For instance, Apple's CarPlay OS allows users to seamlessly integrate their iPhone or iPad with their car's dashboard, providing a familiar and intuitive interface. This can lead to increased customer satisfaction and potentially drive sales. However, it's important to note that automakers may prefer to control the entertainment hub themselves to maximize additional revenue streams and define their customer relationships long-term.
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