Are there examples of companies that have successfully shifted resources from an old business model to a new one, as suggested in Strategy Beyond the Hockey Stick?

Yes, there are several examples of companies that have successfully shifted resources from an old business model to a new one. One notable example is IBM, which transitioned from a hardware-focused company to a service-oriented business. Another example is Adobe, which shifted from selling packaged software to a cloud-based subscription model. These transitions often involve significant challenges and risks, but can ultimately lead to greater long-term success.

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The new model is proven to be superior and has gained acceptance among early adopters. To gain acceleration at this stage, companies must single-mindedly shift resources from the old to the new model. This is the hardest stage to navigate. As revenues suffer, the tendency to become conservative and focus on the core legacy business increases. Boards may be unwilling to accept reduced performance to achieve long-term goals. Where there is a lack of in-house capabilities, acquisitions must be explored.

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Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds

McKinsey & Co. partners wrote this book. How do you effectively turn the promises of strategy meetings into reality? How can you manage social dynamic...

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