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Yes, there are several examples of companies that have successfully crossed the chasm. One notable example is Apple, which initially targeted a niche market of graphic designers and educators before expanding into the mainstream market with products like the iPod and iPhone. Another example is Tesla, which initially targeted the high-end sports car market before expanding into more affordable electric vehicles.
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Entering the mainstream market is an act of aggression. The dominant player will try to block entry, and customers will be suspicious of a new player. To cross the chasm, start-ups must focus their entire efforts on a niche market to secure a foothold and use it as a base for further expansion. The narrower the market niche, the easier it is to focus on marketing efforts, deliver superior service, secure a pragmatist customer base, and collect references.
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How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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