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Zara's adaptive strategy is a prime example of how businesses can pivot their approach based on customer behavior. Instead of predicting future trends, Zara reacted to what customers were buying. This strategy reduced the need to discount half their stock each year, which was a common issue when they were guessing which styles would be popular. The broader implications of this strategy are significant. It shows that businesses can be more successful by being responsive to customer needs and trends rather than trying to predict them. This approach can lead to less waste, higher customer satisfaction, and increased profitability.
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We live in a business world that is in constant flux. But when you learn and understand the five strategy archetypes and how to execute them, you will...
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Fashion is the perfect example of an adaptive strategy. Like its competitors at the time, Spanish fashion retailer Zara had to guess which styles would be popular and hope for the best. This strategy resulted in a few wins — but also the need to discount half their stock each year. Zara holding company Inditex pivoted to an adaptive strategy and reacted to what customers were buying instead of trying to predict future trends.
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