Can you analyze the negotiation techniques described in 'Never Split the Difference' and their broader implications?

Companies might face several obstacles when applying the negotiation techniques from "Never Split the Difference". One potential obstacle could be resistance from employees who are used to traditional negotiation methods and may be reluctant to change. This can be overcome by providing comprehensive training and demonstrating the effectiveness of the new techniques. Another obstacle could be the difficulty in applying these techniques in different cultural or business contexts. To overcome this, companies need to ensure they understand the cultural and business context they are operating in and adapt the techniques accordingly. Finally, these techniques require a high level of emotional intelligence and understanding of human psychology, which not all negotiators may possess. Companies can overcome this by investing in emotional intelligence training for their negotiators.