Question
In the context of The Lean Product Playbook, delighters are features or aspects of a product that go beyond the basic expectations of the customer. They are not merely performance features that allow the product to compete in the market, but they add an extra level of satisfaction or "delight" for the customer. These features are not necessary for the product to function, but they enhance the user experience and can often be a deciding factor for customers when choosing between similar products. They can also turn a satisfied customer into a loyal one, as they feel that the product offers more than what they initially expected.
This question was asked on:
Focusing on a specific set of related needs is crucial to creating a great product. The Product Value Proposition helps select the needs to address and why it is better than the market alternatives. The Must-have features are necessary for the product. Therefore, the core differentiators are the performance features to compete in and the delighters that are added.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
