In the context of innovation, 'learning, organizing, and building' are the three fundamental phases of the innovation process as discussed in 'The Ten Faces of Innovation'. 'Learning' involves gathering insights and understanding the problem or opportunity at hand. It's about being open to new ideas and experiences. 'Organizing' is the phase where the insights and ideas are sorted, prioritized, and strategized. It involves planning and coordinating efforts to ensure the best ideas are pursued. 'Building' is the execution phase where ideas are transformed into tangible products, services, or processes. Each of these phases requires a different approach and mindset, which is where the ten personas come into play, each fine-tuning the approach to take with each phase.

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Each persona represents a unique approach to looking at innovation and solving problems. The ten "faces" are categorized into three categories: learning, organizing, and building. These three categories are the basic building blocks of the innovation process, and the personas fine-tune the approach to take with each phase.

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The Ten Faces of Innovation

Design firm and idea factory IDEO has developed ten personas for innovation. These talents, or roles, help teams focus from different points of view t...

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