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The Reality Distortion Field (RDF) is a term coined by Bud Tribble at Apple Computer in 1981, to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Macintosh project. RDF was said to distort an audience's sense of proportion and scales of difficulties and made them believe that the task at hand was possible. Jobs could convince his team that certain feats were possible, thereby creating a self-fulfilling prophecy. Because the team believed they could achieve the impossible, they often did.
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Jobs' Reality Distortion Field was a self-fulfilling distortion. Because he could convince his team that it was not impossible, they achieved the impossible. Jobs infused in Apple employees an abiding passion for creating groundbreaking products and the belief that they could accomplish the impossible. "By expecting them to do really great things, you can get them to do great things," Jobs explained.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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