Question
The "Process need" concept in "Innovation and Entrepreneurship" refers to the identification and rectification of inefficient processes within an organization. This type of innovation is not driven by market demands, but rather originates from within the organization itself. For instance, long waiting times could be a process need that requires innovation. An example of this is Chic Filet's initiative to reduce long lines by having employees with tablets take orders and payments directly from customers in the drive-thru line, and having other team members deliver food to the cars in line before they reach the window. The key aspect of this concept is the willingness to identify weaknesses and improve upon them.
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Process need focuses on the search for broken processes and fixing them. This kind of innovation isn't market-driven, it begins within an organization instead. Long lines and wait times are prime examples. Chic Filet is currently researching new ways to decrease those long lines with two critical efforts. The first effort is having teams of employees armed with tablets walk up to cars in the drive-thru to take orders and payments right there in line. The second approach is to have other team members deliver food to the cars in line before they get to the window. Nothing cutting-edge here, just the willingness to identify weaknesses and improve them.
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