Question
SWOT analysis and Porter's five forces are strategic tools used in PM interviews to evaluate a product or a business. SWOT analysis helps to identify Strengths, Weaknesses, Opportunities, and Threats related to the business or product. It's used to understand the internal and external factors that can affect the success of a product or business. Porter's five forces, on the other hand, is a tool used to analyze the competitive environment in which a product or business operates. It looks at five key areas: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the intensity of competitive rivalry. These tools help PM candidates to structure their responses during interviews by providing a framework to assess and strategize around a product or business.
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PM interview case questions can lead you astray because they are dangerously similar to consultant case questions. Unlike case interviews where consultants will be asked to solve organization-scale problems based on data, interviewers expect PM candidates to solve product questions through reliance on their product instincts. PM candidates must make sound business decisions in the absence of detailed data. Use management frameworks like the 4P's, SWOT analysis and Porter's five forces to structure your response.
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