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The KPI Charts spreadsheet can assist in comparing the effectiveness of different ad platforms by allowing you to input and analyze large amounts of raw data. For instance, you can use it to calculate the return on ad spend (ROAS) for different platforms and visualize these KPIs. By comparing the ROAS or other KPIs like customer lifetime value (LTV) across different ad platforms, you can determine which platform is more effective. Remember, this is just one way to use the spreadsheet model, and it can be adapted to suit your specific needs.
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To provide an example of how you could use this spreadsheet, we'll first explain the formula Spotify and similar companies use to calculate the return on ad spend (ROAS) for a subscription service. Then, we'll show how you could use a key performance indicator template like ours to visualize your top KPIs like ROAS or customer lifetime value (LTV) and calculate which ad platform gave a higher ROAS over time. But this is just one example of how you could use the spreadsheet model. If you want to learn more about how the spreadsheet template works, scroll below to the explainer section.
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Need better visualizations to analyze and report top KPIs? Use these KPI Charts to input up to a million rows of raw data. Then filter a subset to vie...
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