Question

Can you explain how the proforma income statement works in this business plan?

A proforma income statement is a financial statement that provides a forecast of a company's revenues and expenses. In this business plan, it would include all the future revenues and expenses. The revenues would come from different sources like subscriptions and product sales. The expenses would include employee-related expenses, office and rent expenses, events and transportation, and external expenses like PR, accounting, and legal fees. All these are calculated at the bottom for the total company overhead. The overall company expenses are added along with the company CAPEX at the bottom to account for everything needed to build the company.

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The same is calculated for any expense unrelated to employees, like office and rent expenses. Multiple offices can be listed along with per-year expenses like events and transportation or external expenses like PR, accounting, and legal fees for similar services, which are all calculated at the bottom for the total company overhead. The overall company expenses are added along with the company CAPEX at the bottom to account for everything needed to build the company. Similar to the subscription and product tabs, it can account for future expenses as well.

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