Question
In the context of the OKR (Objectives and Key Results) system, 'special attention' refers to the focus on the most important objectives and key results within an organization. It's about prioritizing and concentrating on a few critical goals rather than trying to accomplish a multitude of tasks. This approach requires discipline and rigor to identify and agree upon what truly matters for the organization's success. The concept of 'special attention' emphasizes the importance of visibility and transparency in the OKR system, as everyone in the team should be aware of these prioritized objectives and key results.
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Venture capitalist John Doerr, who has helped fund Intuit, Amazon, Google and Twitter, and wrote the book about OKRs, called , says the following about the framework in his interview for Harvard Business Review: "One of the powerful things about the OKR system is that at any level of an organization you're only going to have two or three, or maybe four or five, objectives. And three or so key results. So it requires a kind of rigor and discipline to say, these are the most important things that are going on in an organization. It's not the sum total of tasks. It's not the work order for the enterprise. It's whatever we as a team agree deserves special attention, and it really matters. At Intel, Andy Grove had us post our personal OKRs outside our carrels, so everyone could see them."
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