Can you provide a real-world example of a company successfully using the GE/McKinsey matrix for their investment decisions?

Businesses can use various strategies and methods to decide on their investments. One of the most common methods is the use of financial analysis tools such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period. These tools help businesses evaluate the profitability and feasibility of potential investments. Another strategy is the use of strategic frameworks like the Boston Consulting Group (BCG) Matrix or the Ansoff Matrix, which help businesses evaluate their product portfolio and market growth opportunities. Businesses can also use risk assessment methods to understand the potential risks associated with an investment. Lastly, businesses can use market research to understand customer needs and market trends, which can guide investment decisions.

The GE/McKinsey matrix has influenced the investment strategies of global companies like Apple and Google by providing a strategic tool for managing a portfolio of businesses. It helps these companies to prioritize their investments among various business units or products, based on the attractiveness of the industry and the company's competitive strength within that industry. This allows them to allocate resources more effectively, focusing on areas with high growth potential and competitive advantage. However, specific details of how Apple and Google have used this matrix are not publicly available.