One example of a company that successfully used a giveaway to boost their follower count on social media is the fashion brand, Revolve. They regularly host giveaways on their Instagram account, offering followers the chance to win free clothing items. This strategy has helped them to significantly increase their follower count, as users are required to follow their account, like the giveaway post, and tag a friend in the comments to enter. This not only increases their follower count but also boosts engagement on their posts, leading to further visibility on the platform.
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