One example of a company that successfully used macro factors to their advantage is Starbucks. In the early 2000s, Starbucks noticed a growing trend towards health and wellness. They capitalized on this macro trend by introducing healthier options, such as sugar-free syrups and low-fat milk, into their menu. This allowed them to attract health-conscious consumers and expand their customer base.
How to use market trends to bring in new business opportunities? This Market Research presentation p...
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