While the content does not provide specific examples of companies using peer pressure to boost creativity, it's a common practice in many organizations. For instance, Google encourages its employees to spend 20% of their time on personal projects, creating a culture where everyone is constantly innovating and sharing ideas. Similarly, Pixar uses a process called 'Braintrust meetings' where filmmakers present their work to their peers for feedback, fostering a culture of creativity and collaboration. Please note that these are general examples and may not directly relate to the 'peer pressure' technique mentioned in the content.

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Creative Confidence

Anyone can be creative. That's the message this book drives home by showing that creativity is an innate ability that requires courage to uncover. It'...

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Ask for help — Two heads are better than one, especially in creative efforts. It doesn't have to be someone with particular expertise or even experience with creativity. Just bouncing ideas back and forth with someone who can be objective is often more than enough. Peer pressure — It worked in high school, and it works here. Publicly announce the decision to take action and see what happens. It will be nearly impossible to not follow through without at least a little shame! Take the stage — By gathering an audience, whether it's a formal focus group or coworkers around the copier, the goal is to have everyone chime in on those creative ideas. The results are often surprising and useful. Be bad — Perfectionism is the enemy of action. When someone gives themselves permission to produce something completely horrible, it takes the pressure off. The key is to get something, anything, out there and tweak it later. Besides, it's good practice. Lower the bar — Similar to the willingness to cre...

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A startup can leverage the "be bad" and "lower the bar" approach to foster creativity and innovation by encouraging a culture of experimentation and risk-taking. The "be bad" approach allows team members to create without the fear of failure or criticism, fostering an environment where ideas can flow freely. This can lead to unexpected and innovative solutions. The "lower the bar" approach, on the other hand, encourages starting with small, achievable goals and gradually building upon them. This can help in maintaining momentum and morale while also leading to incremental innovation.

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