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Sure, there are several companies that have successfully implemented the concept of sticky ideas. One example is Apple Inc. with their "Think Different" campaign. This idea was not only memorable but also had a lasting impact on their audience, changing their perception of the brand. Another example is Nike with their "Just Do It" slogan. This simple, yet powerful idea has stuck with their audience for decades, influencing their behavior towards fitness and sports.
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What is interesting is that it may not necessarily be the benefit itself that is drawing us in. Made to Stick details several studies that illustrate that people were more likely to buy a product when they could imagine themselves enjoying it. It wasn't necessarily a gigantic benefit, or one they had always dreamed of. "This finding suggests that it may be the tangibility, rather than the magnitude, of the benefits that makes people care." So, helping people through exercises where they can imagine themselves receiving a benefit may help them to care more than trying to meet their every exact need.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are ...
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
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As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.