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While the book "Why We Buy" does not specifically name retailers who have implemented its practices, it's known that many successful retailers apply similar principles. For instance, Apple stores are designed with a deep understanding of customer behavior, from product placement to store layout, which aligns with the principles in the book. IKEA also uses a store layout strategy to guide customers through their entire product range, similar to the mechanics of shopping discussed in the book. Lastly, Amazon's recommendation system is a prime example of using customer behavior data to boost sales, reflecting the book's emphasis on understanding different demographics.
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Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to c...
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Filled with research results like "21% of browsers will buy a computer on Saturday at 5 o'clock", Why We Buy explains the psychology of shopping and how to use it to get more sales. The book is laid out in three sections. The first section is about the mechanics of shopping and what customers expect in a store layout. The second section focuses on demographics. The shopping behaviors of men, women, children, and seniors are all different, and this section explains why. Retailers can use this information to make buying easy for each group. The third section is about the dynamics of shopping, from product placement to standing in line.
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