A 'Question Mark' player in the business world is a company with low market share but high growth potential. They are often innovative startups that have found a unique niche in the market. Some examples include:

1. Uber: When it first started, Uber was a 'Question Mark' player in the transportation industry. It had a low market share but high growth potential due to its innovative business model.

2. Airbnb: Similarly, Airbnb was a 'Question Mark' player in the hospitality industry. Despite having a low market share initially, its unique business model allowed it to grow rapidly.

3. Tesla: In the automobile industry, Tesla started as a 'Question Mark' player. Despite having a low market share, its focus on electric vehicles set it apart from competitors and allowed for high growth.

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Companies can use several strategies to target niche audiences apart from observing 'Question Mark' players. They can conduct detailed market research to understand the unique needs and preferences of the niche audience. They can also develop specialized products or services that cater specifically to this audience. Additionally, companies can use targeted marketing and advertising strategies, such as social media campaigns or influencer marketing, that resonate with the niche audience. Lastly, companies can build strong relationships with the niche audience by providing excellent customer service and engaging with them on a regular basis.

Global companies like Apple and Google can identify and leverage their 'Star' status in the market by capitalizing on their high market share and growth. They can do this by continuously innovating and improving their products and services to maintain their market position. They can also leverage their 'Star' status by expanding into new markets, creating new business opportunities, and attracting more customers. Furthermore, they can use their reputation and influence to negotiate better deals with suppliers and partners, and attract top talent.

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