A 'Question Mark' player in the business world is a company with low market share but high growth potential. They are often innovative startups that have found a unique niche in the market. Some examples include:
1. Uber: When it first started, Uber was a 'Question Mark' player in the transportation industry. It had a low market share but high growth potential due to its innovative business model.
2. Airbnb: Similarly, Airbnb was a 'Question Mark' player in the hospitality industry. Despite having a low market share initially, its unique business model allowed it to grow rapidly.
3. Tesla: In the automobile industry, Tesla started as a 'Question Mark' player. Despite having a low market share, its focus on electric vehicles set it apart from competitors and allowed for high growth.
How to use market trends to bring in new business opportunities? This Market Research presentation p...
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