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A 'Question Mark' player in the business world is a company with low market share but high growth potential. They are often innovative startups that have found a unique niche in the market. Some examples include:
1. Uber: When it first started, Uber was a 'Question Mark' player in the transportation industry. It had a low market share but high growth potential due to its innovative business model.
2. Airbnb: Similarly, Airbnb was a 'Question Mark' player in the hospitality industry. Despite having a low market share initially, its unique business model allowed it to grow rapidly.
3. Tesla: In the automobile industry, Tesla started as a 'Question Mark' player. Despite having a low market share, its focus on electric vehicles set it apart from competitors and allowed for high growth.
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Companies with high market share and high growth are referred to as Stars. These tend to be the most successful players. So if you have competitors that fall in this range, watch out for their core capabilities. But what if you want to target a more niche audience? In that case, keep an eye out for competitors that have low market share but high growth. These Question Mark players might not seem to target a lot of consumers, but the uniqueness of their offering can really set them apart and expedite growth.
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