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In the context of 'The 1-Page Marketing Plan', nurturing refers to the process of building trust with potential customers and easing their fears of risk. This can be achieved by providing valuable information and demonstrating thought leadership in your field. Simple yet impactful ways to nurture leads include providing a real phone number and physical address, including a privacy policy, and implementing quality website design. These actions highlight the trustworthiness of your company and can help convert leads into paying customers.
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Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and incre...
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Going the final mile from nurturing to converting leads into paying customers is a matter of gaining trust and easing their fear of risk. In addition to providing valuable information and thought leadership in your field, some of the simplest and highest-impact things you can do to highlight the trustworthiness of your company include providing a real phone number and physical address, including a privacy policy, and taking the time to implement quality website design.
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