Could you elaborate on the significance of the "We do the right thing. Period" philosophy in the context of Uber's growth?

A small business can implement the "We do the right thing. Period" philosophy by establishing strong corporate governance, maintaining transparency in operations, and prioritizing ethical practices. This includes treating employees fairly, providing quality products or services, and maintaining honest relationships with stakeholders. It's also important to communicate this philosophy to all members of the organization and ensure it's reflected in their actions. This approach can enhance the company's reputation and foster trust among customers, employees, and partners.

A startup can use Khosrowshahi's strategies by first focusing on repairing and maintaining good relationships with its key stakeholders. This could be employees, customers, or partners. Next, it can implement features or services that earn the company goodwill and enhance its reputation. Furthermore, establishing strong corporate governance is crucial. This can be done by identifying an independent chairperson and hiring strong candidates for key positions such as CFO and legal compliance. Lastly, the core operating philosophy should be doing the right thing, always. This means making decisions that are ethical and in the best interest of all stakeholders, rather than just focusing on hustling or growth at all costs.