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The "We do the right thing. Period" philosophy was implemented by Uber's CEO, Dara Khosrowshahi, as a core operating principle. This was a shift from the previous "always be hustling" approach. The new philosophy aimed at repairing Uber's relationship with its drivers and establishing strong corporate governance. It was significant in Uber's growth as it helped earn the company some goodwill, and was instrumental in the company's transition phase.
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Over the next 18 months, Khosrowshahi systematically undid nearly everything Kalanick stood for. Khsrowshahi's first task was to repair Uber's relationship with its drivers. Next, he implemented the tip feature, which earned the company some goodwill. Khosrowshahi established strong corporate governance through the identification of an independent chairperson and the hire of strong CFO and legal compliance candidates. The core operating philosophy for Khosrowshahi was not Kalanick's "always be hustling." It was "We do the right thing. Period".
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