The "We do the right thing. Period" philosophy was implemented by Uber's CEO, Dara Khosrowshahi, as a core operating principle. This was a shift from the previous "always be hustling" approach. The new philosophy aimed at repairing Uber's relationship with its drivers and establishing strong corporate governance. It was significant in Uber's growth as it helped earn the company some goodwill, and was instrumental in the company's transition phase.

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Super Pumped: The Battle for Uber

Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...

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Over the next 18 months, Khosrowshahi systematically undid nearly everything Kalanick stood for. Khsrowshahi's first task was to repair Uber's relationship with its drivers. Next, he implemented the tip feature, which earned the company some goodwill. Khosrowshahi established strong corporate governance through the identification of an independent chairperson and the hire of strong CFO and legal compliance candidates. The core operating philosophy for Khosrowshahi was not Kalanick's "always be hustling." It was "We do the right thing. Period".

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A small business can implement the "We do the right thing. Period" philosophy by establishing strong corporate governance, maintaining transparency in operations, and prioritizing ethical practices. This includes treating employees fairly, providing quality products or services, and maintaining honest relationships with stakeholders. It's also important to communicate this philosophy to all members of the organization and ensure it's reflected in their actions. This approach can enhance the company's reputation and foster trust among customers, employees, and partners.

A startup can use Khosrowshahi's strategies by first focusing on repairing and maintaining good relationships with its key stakeholders. This could be employees, customers, or partners. Next, it can implement features or services that earn the company goodwill and enhance its reputation. Furthermore, establishing strong corporate governance is crucial. This can be done by identifying an independent chairperson and hiring strong candidates for key positions such as CFO and legal compliance. Lastly, the core operating philosophy should be doing the right thing, always. This means making decisions that are ethical and in the best interest of all stakeholders, rather than just focusing on hustling or growth at all costs.

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