Question
To create a SWOT analysis presentation for McDonald's, you would need to identify the company's Strengths, Weaknesses, Opportunities, and Threats.
Strengths could include McDonald's global brand recognition, its efficient fast-food model, and its adaptability to local tastes.
Weaknesses might be the health concerns associated with fast food, the high employee turnover, and the negative environmental impact.
Opportunities could be the growing demand for healthier food options, expansion into emerging markets, and leveraging technology for better customer experience.
Threats could include intense competition in the fast-food industry, changing consumer preferences, and potential regulatory changes.
Remember, a SWOT analysis is a strategic planning tool, and the goal is to identify the key internal and external factors that are important to achieving the company's objectives. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
In your presentation, each of these points should be elaborated upon with specific examples and data where possible.
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In order for McDonald's to stay in business in so many countries around the world, it uses a "think global, act local" approach. The company's global HQ sets pricing parameters with specific guidelines and tactics for each region. Each region has its own pricing determined by demand, cost, and local competitor offerings in that region. McDonald's will even adopt the products it offers to whatever country it's in. It will serve rice and fried chicken in the Philippines, Beetroot burgers in Australia and poutines in Canada, to name a few. Even still, McDonald's soda and coffee products are some of its most profitable, so its goal is to upsell drinks to customers.
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