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Example: Connectors – These are the influential types who are very active in social media and other networks. They spread the word.

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Connectors – These are the influential types who are very active in social media and other networks. They spread the word. Mavens – These people are the ones who focus on a specific niche. They love being the "know it all," and they love to talk about it. Salesmen – These champions of an idea or product have the skill to convince and persuade. They can point out the benefits.

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