Different aspects of a product or service are ranked in a market entry strategy based on the value they provide to the users. This is done through a process called buyer values visualization, which uses data from market research. The expected value a user wants from a product is listed out along with the opportunity that exists to service that market. For instance, an existing market may present a high opportunity based on past precedents, while an emerging market may offer high potential with less competition, providing a first-mover advantage.
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