A brand audit can help in improving a company's growth by identifying the factors that drive growth and understanding how customers perceive the product or service. It involves an in-depth competitor analysis, including reviewing competitor websites, search engine optimization strategies, brand identities, and advertising. This information can provide valuable insights that can be used to enhance the company's brand and improve its market position.

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To run a brand audit, a company leader must first determine what drives growth and figure out how customers perceive the product or service. In-depth competitor analysis is necessary as well. Competitor analysis should include competitor websites' review, search engine optimization (such as competitive keywords), brand identities and advertising, Dinnerman tells "Inc."magazine.

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