Question
A brand health tracker can help improve a poor brand image by providing insights into how your brand is perceived in the market. It measures factors such as brand awareness, usage, satisfaction, and likelihood of consumers recommending your brand. By interviewing a representative sample of your target audience, you can assess your brand's strength with the customers you want to attract. The scores from these factors are added up to create an aggregate score that indicates whether the brand image is good, average, or poor. If the score is poor, it indicates that the brand image needs improvement. This information can then be used to strategize and implement measures to improve the brand image.
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This brand health tracker is a way to assess how strong your brand is associated with being "the top" of the marketplace, awareness and usage, and the overall satisfaction and likelihood of consumers to recommend your brand to others. Interview a representative sample of your company's target audience instead of existing customers to assess your brand's strength with the customers you want to attract. The individual scores are added up to create an aggregate score that is rated with the key at the bottom to indicate whether the score is good, average, or poor and in need of some serious help.(Slide 31)
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