Question
A brand's visual elements play a crucial role in its overall strategy. They help in creating a distinct identity and recognition in the market. Visual elements like logos, color schemes, typography, and imagery convey the brand's personality and values, helping to attract and retain the target audience. They also aid in differentiating the brand from its competitors. For instance, a well-designed logo can become synonymous with the brand, making it instantly recognizable. Therefore, investing in visual elements is a strategic move to enhance brand image and customer perception.
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You can tell the importance of brand visuals by the sheer amount of money companies throw at these visual rebranding efforts: British Petroleum's new green sunflower logo – ironic, we know – $200 million. Pepsi's three-year brand redesign efforts: $1.2 billion. And here's a fun fact, the iconic Citibank logo as we know it today was in five minutes. The cost? $1.5 million in 1998, which is about $3 million today.
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