Question

How can a business come out on top during unfavorable conditions?

A business can come out on top during unfavorable conditions by regularly reviewing and evaluating its business continuation plan. Preparation is critical and planning should be done daily. Building relationships, having strategic discussions, and developing clear messaging are key. It's also important to reframe and refocus operations, marketing, and sales strategy to fuel revenue generation and cash flow during difficult times. More information about business continuity planning can be found on the Small Business Administration website or SCORE's small business disaster preparedness resources.

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It is important that your business continuation plan is reviewed and evaluated regularly. "I can't emphasize this enough – preparation is critical, and at moments like the present, planning is happening daily. Ultimately, it's all about coming out on top. Building relationships, having strategic discussions and developing clear messaging are key. It's also important to reframe and refocus your operations, marketing and sales strategy to fuel your revenue generation and cash flow during difficult times. For more information about business continuity planning, you can visit the Small Business Administration website or even SCORE's small business disaster preparedness resources," Elsey writes.

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