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A business can ensure it's not over-allocating resources to certain factors by understanding which factors the industry has been competing on for a long time. These are the efforts they should aim to eliminate or reduce. They should differentiate themselves in underserved areas and allocate more resources to raise or create more values in these factors.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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