A business can ensure that its brand vision is future-oriented and realistic by understanding its origin and purpose, having a clear vision of the future, identifying trends that will power its success, knowing its competitors, defining what makes it unique, and finding brand loyalists. It's also important to know when to add or subtract elements from the brand to keep it relevant and effective.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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