A business can ensure that its unique aspects are truly valuable to customers by using tools like the Strategy Canvas and the Blue Ocean Strategy framework. The Strategy Canvas helps in plotting business factors against their importance, allowing a business to compare itself with competitors and formulate a competitive strategy. The Blue Ocean Strategy framework helps a business to identify what sets it apart from the competition in a saturated marketplace. Instead of competing in areas where others excel, a business should allocate resources to what makes it unique.
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