A business can identify its unique aspects using the Blue Ocean Strategy by using a Strategy Canvas. This tool helps plot business factors against their importance, allowing a comparison between competitors and your own business to formulate a competitive strategy. Any divergent value propositions identified can be applied to the Blue Ocean Strategy framework. This strategy helps you see what sets you apart from the existing competition in a saturated marketplace. Instead of competing in areas that others already excel at, resources are allocated to what makes your business unique.
Document the essence of your business strategies and develop new ideas with our Canvas Collection. T...
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