Question
A business can measure the success of its market entry strategy by evaluating several key performance indicators (KPIs). These may include the market share captured, the rate of customer acquisition, the level of brand awareness and recognition achieved, and the return on investment. Additionally, the business can assess the feedback and satisfaction level of the new customers. It's also important to monitor the overall business performance and growth in the new market.
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Because buyer's values change over time, value migration charts plot value changes of a typical product lifecycle from introduction to mass adoption to maturation or decline. While results aren't guaranteed, it's good to use these exercises and preparations to guide your market entry strategy. (Slide 4)
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