How can a business pivot if the problem they initially aimed to solve is not a real one?

A business can pivot if the problem they initially aimed to solve is not a real one by first acknowledging the issue and then conducting market research to identify a real problem that needs solving. This could involve surveys, interviews, or other forms of feedback from potential customers. Once a real problem is identified, the business can then restructure its product or service to address this problem. It's also important to communicate this change effectively to stakeholders.

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The most important aspect of any pitch is to set up the problem that your company aims to solve. Without a real problem to solve, there's no need for your business. For example, did you know one of WeWork founder Adam Neumann's first business idea was kneepads for babies? Babies have crawled on their own for centuries, so this wasn't a real problem. Cheap office space was a much better idea.

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Ultimate Pitch Deck (Part 4)

Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...

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