A business can transition from being a 'Brown Cow' to a 'Purple Cow' by shifting its marketing strategy from traditional methods to more innovative and remarkable ones. This involves creating products, services, or experiences that stand out in the marketplace and get noticed by consumers. It's about being different and unique in a way that is valuable to your target audience. This could involve rethinking your product design, your customer service approach, your pricing strategy, or any other aspect of your business that could be made more remarkable.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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