A business can use the strategic group analysis map to improve its competitive pricing analysis by identifying where its competitors stand in terms of price and quality (y-axis) and geographic coverage (x-axis). This allows the business to understand its position relative to its competitors and identify potential opportunities for competitive pricing. For instance, if a business finds that it offers similar quality but at a higher price than its competitors in certain regions, it may consider adjusting its pricing strategy in those areas.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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