A business can use the strategic group analysis map to enhance its blue ocean strategy by identifying unexplored or less competitive market spaces. By plotting competitors based on various dimensions such as price, quality, geographic coverage, brand identity, distribution channels, etc., a business can identify areas where competition is less intense or non-existent. This can help the business to create a blue ocean strategy by innovating and creating value in these unexplored market spaces, thereby making competition irrelevant.
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