Question
A Buyer Utility Map can be used to evaluate the effectiveness of a Blue Ocean offering by plotting how the offering compares to the current focus of the industry. It helps in identifying the areas where the offering is providing unique value that the current market competitors are not providing. This can help in understanding the potential of the offering in creating a new market space and making the competition irrelevant.
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Learn the Blue Ocean Shift Process to start from where you are now, imagine where you could be, discover how to get there, and make your move. (Slide 6) Use a Buyer Utility Map to plot how your Blue Ocean offering stacks up against the current focus of your industry. (Slide 9) Move your organization's mindset beyond value limitations and towards value innovation for your customers. (Slide 16)
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