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A company can balance the need to be remarkable with the need to meet customer expectations by innovating while keeping the customer's needs and wants in mind. They should strive to create products or services that are new, different, and exciting, but also meet the customer's expectations in terms of quality, price, and functionality. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses that have managed to do this successfully.
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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