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A company can effectively communicate its value proposition to investors by clearly outlining the main pain points of the target market and how their product or service provides solutions to these problems. This can be done through problem and solution slides in a pitch presentation. The company should highlight the tangible benefits customers receive with their product or service, which sets up the company's value proposition. If this aspect of the pitch is not well communicated, investors may not see the value of the rest of the pitch.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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