A company can effectively communicate its value proposition to investors by clearly outlining the main pain points of the target market and how their product or service provides solutions to these problems. This can be done through problem and solution slides in a pitch presentation. The company should highlight the tangible benefits customers receive with their product or service, which sets up the company's value proposition. If this aspect of the pitch is not well communicated, investors may not see the value of the rest of the pitch.
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