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A company can effectively demonstrate the tangible benefits of its product or service to customers by clearly communicating the value proposition. This includes highlighting the top customer gains that the product or service provides. It's important to address the main pain points of the target market and how the product or service solves these issues. If this aspect of the pitch is not landed effectively, potential investors may not see the value of the product or service.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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