A company can improve its real estate intelligence by managing its portfolio effectively, building in flexibility, cultivating intelligence, and teaming up with professionals. Managing the portfolio involves having a clear understanding of the company's real estate holdings, including locations, types of land and buildings, utilization and condition of facilities, lease terms, operating costs, and financial and environmental risks. Building in flexibility can be achieved through financial, physical, and organizational means. Cultivating intelligence involves obtaining accurate data and interpreting it in the context of corporate and competitive realities. Teaming up with professionals in the industry can also provide valuable insights and expertise.
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Real estate can be a great addition to an investment portfolio. But as with any investment, it has to be the right buy. This spreadsheet helps analyze...
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Manage the portfolio – a company's portfolio of real estate holdings should be more valuable to the enterprise than the sum of its individual sites. For this to happen, leaders need a "snapshot" of the company's footprint, including the locations, the land and building types, the utilization and condition of major facilities, the lease terms and operating costs and the financial and environmental risks. In addition, they need a dynamic picture of where corporate strategy is driving their real estate holdings. Build in flexibility – this includes financial (leasing instead of owning), physical (designing modular space) and organizational (redistributing work) flexibility. Cultivate intelligence – leaders should not rely on their intuition and must always strive to obtain real estate intelligence: accurate data, synthesized into relevant information, interpreted in the context of corporate and competitive realities. Team up with professionals – for example, the industry leaders – CBRE, C...