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Synopsis

How do you make a business plan for your startup? A business plan template, or company proforma, plots out the trajectory of your business based on its current restraints in order to map its projected future backed up by hard data. Below, we share how to use our Business Plan financial template (available in Microsoft Excel and Google Sheets) to save you hours of work as you launch your next venture.

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A business plan template has several practical applications in the startup industry. Firstly, it provides a structured way for startups to plot out their business trajectory based on current constraints, helping them map out their projected future with data-backed insights. Secondly, it saves time as it eliminates the need to start from scratch, providing a comprehensive framework that covers all essential aspects of a business plan. Thirdly, it aids in tracking future revenues and expenses, which is crucial for financial planning and securing investment. Lastly, it can be used as a communication tool to convey the startup's strategy and vision to potential investors, stakeholders, and team members.

A business plan template can contribute to digital transformation initiatives in several ways. Firstly, it provides a structured approach to defining digital strategies and objectives. This includes identifying key digital initiatives, setting timelines, and allocating resources. Secondly, it helps in tracking and measuring the progress of digital transformation efforts, enabling businesses to adjust their strategies as needed. Lastly, a business plan template can facilitate communication and collaboration among team members, ensuring everyone is aligned with the digital transformation goals.

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Why do you need a business plan?

Mike Tyson once said, "Everyone has a plan until they get punched in the mouth." Business plans are important to raise money or grow quickly. They help you project your future revenues and profits, given a few critical assumptions. Your assumptions need to be real; otherwise, you'll be punched in the mouth when you launch. Our Business Plan template allows you to project your company's revenues across multiple subscriptions or services, as well as multiple products. The template helps to visualize your profits, capital expenditures or CAPEX, employee salaries, company expenses, and so on.

For subscriptions, we track the lifetime value, cost of acquisition, and lifetime period of your subscribers, as well as other subscription-focused metrics. For products our model allows you to take into account returns, marketplace fees, and other typical product-related expenses. To learn the step-by-step process of how to put together your own business plan to project your future profits, you can watch the explainer video above. Below, we dive into the spreadsheet model of the business plan template and how its core functionality works so you can easily create your own business plan.

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This business plan template can aid in preparing a robust business plan by providing tools to project future revenues, profits, and expenses. It allows you to make critical assumptions about your business and visualize your profits, capital expenditures, employee salaries, and company expenses. For subscriptions, it tracks the lifetime value, cost of acquisition, and lifetime period of your subscribers. For products, it takes into account returns, marketplace fees, and other typical product-related expenses. By using this template, you can create a realistic and comprehensive business plan that can help avoid potential business failures.

The business plan template offers several benefits for both subscription and product-based businesses. It allows you to project your company's revenues across multiple subscriptions or services, as well as multiple products. For subscriptions, it tracks the lifetime value, cost of acquisition, and lifetime period of your subscribers, along with other subscription-focused metrics. For product-based businesses, the model takes into account returns, marketplace fees, and other typical product-related expenses. This helps in visualizing your profits, capital expenditures or CAPEX, employee salaries, company expenses, etc. It's a comprehensive tool to plan and track future revenues and expenses.

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Information tab

To begin using this business plan template, enter your company name and start year in the information tab. Anything in blue is a number needed to input. The validator checkbox can be checked once you are sure the data entered is absolutely correct. The static inputs are those that don't change over time. The dynamic inputs, like inflation rate, credit card fees, and rent increase rate are those that will likely change over time.

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The business plan template can align with a company's digital transformation initiatives by incorporating digital strategies into the plan. This could include plans for implementing new technologies, digitizing business processes, and investing in digital skills training. The template could also include a digital transformation roadmap, outlining the steps the company will take to achieve its digital goals. It's important to note that the specifics of how this would be done would depend on the individual company and its specific digital transformation initiatives.

The purpose of the charts dashboard in a business plan template is to visually represent the financial data and projections. It provides a quick and easy way to understand the financial health and future outlook of the business. It can include charts for revenue, expenses, net income, cash flow, and other key financial metrics. These charts can help in making informed business decisions and strategies.

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You can enter a default value in the first column or customize these numbers to anything you want later in the table. Everything is added together in the "Summary" tab to determine the net income for your business.

This data is then visualized in the "Charts" tab to present your business plan to investors, partners, and potential customers with the expected trajectory of your company to demonstrate the value of your proposed subscription services, products, or other tangible services your business could provide.

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The EDQ Charts tab in the Business Plan template helps in presenting the business plan to investors, partners, and potential customers by visualizing the data related to the expected trajectory of your company. It demonstrates the value of your proposed subscription services, products, or other tangible services your business could provide. This visual representation can make it easier for stakeholders to understand your business's potential and make informed decisions.

The key topics covered in the Business Plan template enhance business strategy by providing a structured approach to defining and outlining the business's goals, objectives, and strategies. They help in identifying the target market, understanding the competitive landscape, and planning for financial management. The template also includes tools for financial forecasting, which aids in strategic planning by predicting future revenues and expenses. This data can be presented to stakeholders to demonstrate the potential value of the business, thereby aiding in decision-making and strategy formulation.

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Calculate subscription revenue

At the top of any "Subscription" tab, you can enter the name of your potential service. If you plan to sell your service in a marketplace like an app store, you can enter the marketplace fee, commissions to salespeople, or the percentage of transactions that are credit card-based. For example, if you sell on Amazon, 100% of your sales are credit card-based.

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All of the subscription tabs are identical but provide you with the opportunity to separate subscriptions separately. These are all presented in the "Summary" tab to see how many new and active subscribers you have for each separate subscription.

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The subscription tabs in the business plan template can help manage different subscriptions by providing a separate space for each potential service. You can enter the name of your service at the top of each tab, along with any associated fees or commissions. This allows for easy tracking and comparison of different subscriptions. The tabs also feed into a summary tab, which provides an overview of new and active subscribers for each separate subscription.

The charts dashboard in the business plan template visualizes predicted outcomes by using the data inputted into the various tabs, such as the Subscription tab. For instance, if you enter the name of your potential service, marketplace fee, commissions to salespeople, or the percentage of transactions that are credit card-based, the template will use this data to generate a visual representation of your future revenues and expenses. This allows you to see how many new and active subscribers you have for each separate subscription, providing a clear picture of your financial outlook.

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LTQ and LTV of subscribers

When a user subscribes to your service, they subscribe for a number of quarters. This is called the Lifetime Quarter (LTQ) of the member. In this model, the subscriber is expected to pay the subscription fee for four quarters. At the end of the four quarters, we expect to pay a total lifetime value (LTV) of $300. In order to change the number of new subscribers that come in during a given quarter, you can edit the quarters at the top of the row. When this is done, the number will be bolded and in blue. This is so you know the number is different from the default you entered at the beginning.

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This business plan template is a comprehensive tool that allows you to track future revenues and expenses over a ten-year period. It includes a balance sheet and allows for detailed financial planning. Compared to other business planning tools, this template may offer more long-term financial outlook and detailed tracking. However, the effectiveness of this tool compared to others largely depends on the specific needs and requirements of your business.

The Lifetime Quarter (LTQ) of a member significantly impacts the revenue tracking system. When a user subscribes for a certain number of quarters (LTQ), they are expected to pay the subscription fee for those quarters. This expected payment contributes to the total lifetime value (LTV) of the member. Any changes in the LTQ, such as new subscribers or changes in the number of quarters a user subscribes for, will directly affect the revenue projections. Therefore, LTQ is a crucial factor in tracking and forecasting revenues.

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Amortization

With our business plan amortization model, you can enter the new number of subscribers you expect each quarter, and we calculate the number of active subscribers that will remain on your platform. The number of active subscribers plateaus over time. This is because as new members join, other members cancel or churn. This makes your active subscribers flatten out. The amortization calculation is hidden, but you can see the numbers crunched with the drop-down to expand the rows. This amortization is the main difference between a product business plan and a subscriber business plan.

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The main components of the business plan amortization model are the number of new subscribers expected each quarter, the calculation of the number of active subscribers that will remain on the platform, and the amortization calculation. The model takes into account the churn rate, i.e., the rate at which members cancel their subscriptions. This helps in predicting how the number of active subscribers will plateau over time. The amortization calculation, which is usually hidden, can be viewed by expanding the rows. This amortization is what differentiates a product business plan from a subscriber business plan.

A company like Netflix could benefit from this business plan template. Netflix operates on a subscription model, similar to the one described in the content. They could use this template to track their future revenues and expenses, taking into account the number of new subscribers they expect each quarter and the number of active subscribers that will remain on their platform. This would help them in financial planning and in making strategic decisions.

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Unit expenses

The business plan also lists all the expenses that are most commonly associated with a subscription which you can edit and customize. A subscriber has two types of expenses: expenses related to when they join, such as advertising and marketing spend needed to gain each new subscriber. There are also expenses related to active subscribers, like support or operational expenses. You can also add expenses to fit your needs.

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The business plan template allows you to track expenses commonly associated with a subscription. These expenses can be categorized into two types: expenses related to when a subscriber joins, such as advertising and marketing spend needed to gain each new subscriber, and expenses related to active subscribers, like support or operational expenses. You can also customize the template to add expenses specific to your needs.

The business plan template can help manage advertising and marketing expenses by providing a detailed breakdown of these costs. It lists all the expenses commonly associated with a subscription, including advertising and marketing spend needed to gain each new subscriber. This allows you to track and customize these expenses according to your needs, thereby aiding in effective budgeting and financial planning.

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Capex

Subscription services come with upfront capital investments to develop the software. These can be added in the "Other" section. If you expect to create a new version of your software five years down the line, make sure to add it to the timeline based on the year and quarter where you expect to begin development of the next service.

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When planning for the development of a new version of a software in a subscription service, several considerations should be made. Firstly, the financial aspect is crucial. This includes the upfront capital investments needed to develop the software. Secondly, the timeline for development should be clearly defined. This includes when to start the development and when to launch the new version. Thirdly, customer feedback and market trends should be taken into account to ensure the new version meets the needs and expectations of the users. Lastly, the impact on existing services should be considered, including how to smoothly transition users to the new version without disrupting their experience.

A charts dashboard can significantly aid in visualizing predicted outcomes in a business plan. It provides a visual representation of data, making it easier to understand complex data sets and observe trends. With a charts dashboard, you can track various business metrics and key performance indicators (KPIs) over time, compare different data sets, and see how different aspects of the business relate to each other. This can help in forecasting future revenues and expenses, identifying potential issues, and making informed business decisions.

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At the bottom of the tab is the Yearly Summary of all the financial metrics listed above that summarizes the total gross revenue and total product expenses for the total operating income every year.

Present to investors

In the Summary tab, the business plan template presents all the numbers for all the subscription services and products the company offers. The business plan model calculates everything from profits to net income to contribution to CAPEX. It mixes subscriptions with products along with companywide expenses expected to experience over time.

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The business plan template can enhance a company's financial strategy by providing a comprehensive overview of future revenues and expenses. It calculates key financial metrics such as profits, net income, and contribution to CAPEX. This allows the company to make informed decisions about its financial strategy. The template also includes a ten-year financial outlook, which can help the company plan for the long term.

The business plan template can be used in the SaaS industry to track future revenues and expenses, calculate profits, net income, and contribution to CAPEX. It can also be used to mix subscriptions with products along with companywide expenses expected to experience over time. This can help in making strategic decisions, planning for growth, and attracting investors.

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Visualize data with charts

After you enter all the data for your company, product, and subscription tabs and Summary tabs, you will get all the visualizations we created to summarize the performance of your company to investors and partners. For example, we visualized the subscription's results over ten years on a quarterly model.

Further down, we do the same thing for all your products. Our business plan template allows you to separate multiple products and multiple subscriptions into one simple business plan. Plus, we have also modularized the data to easily pull the information you want to generate your own charts.

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The business plan template assists in tracking future revenues and expenses by providing tools like a balance sheet with a ten-year financial outlook. After entering all the data for your company, product, and subscription tabs, the template generates visualizations to summarize the performance of your company. It allows you to separate multiple products and subscriptions into one simple business plan. The data is also modularized for easy extraction to generate your own charts.

Common challenges in applying this business plan template may include understanding the financial outlook, separating multiple products and subscriptions into one simple business plan, and generating your own charts from the modularized data. These challenges can be overcome by taking time to familiarize yourself with the template, seeking help from a financial advisor or business consultant, and using online resources or tutorials to understand how to effectively use the template.

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Breakeven point and IRR

In the Summary tab, you can also track contributions towards CAPEX to see how, across time, you'll pay off your original capital expenditure to bring your company to reality. This is all represented at the bottom to learn in what year, and in what quarter, is your breakeven point. This breakeven point helps determine how many quarters it will take to get back all your investments and earn true profits. The IRR at the bottom then helps determine if this will be a profitable venture or not.

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The breakeven point in the Business Plan template is a crucial indicator of when a venture will start generating profit. It represents the point at which total revenue equals total costs, meaning all investments have been recouped and the company starts earning true profits. By knowing this point, businesses can plan their financial strategies and make informed decisions about their operations. It helps in determining the number of quarters it will take to recover all investments. Furthermore, the IRR (Internal Rate of Return) at the bottom of the template can help determine if the venture will be profitable or not.

The Business Plan template helps in tracking future revenues and expenses by providing tools like a balance sheet with a ten-year financial outlook. This allows you to project your financial situation for the next decade, helping you plan and manage your revenues and expenses effectively. It also includes features to track contributions towards CAPEX and determine your breakeven point, which can help you understand when you'll start earning profits. Additionally, it provides an IRR (Internal Rate of Return) calculation to help you assess the profitability of your venture.

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Calculate product revenue

In addition to subscriptions, you can also calculate the future revenues of a product you want to sell as part of your business plan. At the top of the "Product" tab, enter the name of your product, marketplace fee and sales commissions, and the number of credit card transactions (same as for the subscription fee). Unique to a product as opposed to a subscription is that products have inventory fees, resale prices, and a cost to process a return.

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The business plan template enhances business strategy by providing a structured format to track future revenues and expenses. It allows for detailed financial planning, including calculations for subscriptions and product sales. It also factors in various costs such as marketplace fees, sales commissions, credit card transactions, inventory fees, resale prices, and return processing costs. This comprehensive financial outlook aids in strategic decision-making, helping businesses to anticipate future scenarios and plan accordingly.

Common challenges in applying this business plan template could include understanding how to accurately forecast future revenues and expenses, managing inventory costs, and calculating marketplace fees and sales commissions. These challenges can be overcome by gaining a thorough understanding of your business's financials, researching marketplace fees and sales commissions, and regularly updating your forecasts as your business grows and changes.

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To project your future revenues, you can change the product price for any upcoming quarter going forward. You can also update the number of products sold each quarter over the next ten years.

Account for inflation and operational expenses

Our model adds inflation to each expense of the product or subscription. So for a single unit of a product, each sub-part cost is listed. This could be an ingredient list, like if you were selling a shampoo product. These costs are increased over time with the inflation tool for the most accurate measurement of future revenues and expenses. To turn off inflation, go to the information tab to increase or decrease the rate of inflation you expect.

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The inflation tool in the business plan template enhances business strategy by providing a more accurate forecast of future revenues and expenses. It does this by adding inflation to each expense of the product or subscription. This means that for a single unit of a product, each sub-part cost is listed and these costs are increased over time with the inflation tool. This allows for a more realistic projection of costs over time, taking into account the impact of inflation. The tool also offers flexibility as you can adjust the rate of inflation you expect in the information tab.

Common challenges in applying this business plan template could include understanding how to accurately forecast future revenues and expenses, particularly with the added complexity of inflation. It may also be challenging to accurately list and cost each sub-part of a product or subscription. These challenges can be overcome by taking the time to understand each component of the template, perhaps seeking advice from a financial advisor or business mentor. Regularly reviewing and updating the plan as the business evolves can also help to ensure its ongoing relevance and accuracy.

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You can also enter operational costs, like the processing, packaging, and shipping costs for each individual product, as well as marketing and advertising expenses for a single unit. All of these expenses are added up, along with the expected rate of returns, to generate your expected operating income. This is how much Product A will generate every quarter for the next 10 years.

Before you sell the product, there are also CAPEX expenses to account for. For example, you need to create the product with a product model, build relationships with suppliers, create the brand and packaging design, etc. All these capital expenditures are included in the CAPEX section, and everything is calculated for the year at the bottom in the Yearly Summary.

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This business plan template can enhance a company's financial strategy by providing a comprehensive and detailed financial outlook. It includes tools like a balance sheet with a ten-year financial outlook, allowing companies to track future revenues and expenses. It also allows for the calculation of operational costs, expected rate of returns, and expected operating income. Additionally, it accounts for capital expenditures (CAPEX), such as product development and branding. This detailed financial planning can help companies make informed decisions, plan for the future, and enhance their financial strategy.

This business plan template can be used in the SaaS industry in several ways. It can help in forecasting future revenues and expenses, which is crucial for any SaaS business. The template allows you to enter operational costs, such as processing and packaging costs, marketing and advertising expenses, and expected rate of returns to generate your expected operating income. It also includes a section for CAPEX expenses, which can cover costs like software development, server maintenance, and other infrastructure costs. Furthermore, the ten-year financial outlook can help SaaS businesses plan long-term strategies and make informed decisions.

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Expenses

The "Expenses" tab of the business plan sheet calculates the total salary and bonus costs of every employee you'll need for your business. This is added to the company overhead, which includes transportation, office, and external expenses that are added to the CAPEX expenses needed to create the company for the overall overhead expenses.

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The Business Plan template aligns with digital transformation initiatives in business planning by providing a digital platform for tracking future revenues and expenses. It allows for real-time updates and adjustments, which is crucial in the fast-paced digital world. The template also includes tools like a balance sheet with a ten-year financial outlook, which can be easily shared and collaborated on digitally. This digital approach to business planning can increase efficiency, accuracy, and accessibility.

A startup company, particularly in the tech industry, could greatly benefit from this Business Plan template. The template provides a comprehensive financial outlook for the next ten years, which is crucial for startups to attract investors. It helps in tracking future revenues and expenses, calculating salary and bonus costs, and estimating overhead expenses like transportation and office costs. This detailed financial planning can help startups in budgeting, securing funding, and making strategic decisions.

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Your company will need to hire multiple kinds of employees - marketers, designers, engineers, etc. To calculate how many companies will work at your company for the next ten years, you can count how many of each role you want to hire or fire every quarter for the next 10 years. Like other tabs, custom inputs become highlighted in blue once they are changed.

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The Business Plan template aligns with digital transformation initiatives in several ways. Firstly, it's a digital tool itself, replacing traditional paper-based planning methods. It allows for real-time updates and changes, enhancing efficiency and accuracy. Secondly, it can be used to plan and track digital transformation initiatives within a business, such as hiring for digital roles, budgeting for digital tools and technologies, and forecasting the financial impact of digital transformation strategies.

The main components of this Business Plan template include a balance sheet, a ten-year financial outlook, and tools to track future revenues and expenses. It also allows for the calculation of the number of employees needed in various roles over the next ten years.

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Per head, per role expenses

For each individual employee you plan to hire, you can enter their salary, bonuses, and cost of equipment for this employee to carry out their tasks. Once entered, our model does the math to calculate payroll taxes and everything else. The total workday expense for each employee can also be calculated. This includes the daily or weekly expenses provided to employees, like in-office food, drinks, and health supplies, as well as monthly amenities like healthcare, parking, and gym memberships. These are then calculated and listed below.

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The business plan template aids in planning for employee expenses by providing a detailed structure where you can input individual employee costs. These costs can include salary, bonuses, and equipment costs. Once these are entered, the template automatically calculates additional expenses such as payroll taxes. It also allows for the calculation of daily or weekly expenses provided to employees, such as food, drinks, health supplies, and monthly amenities like healthcare, parking, and gym memberships. These are then calculated and listed, providing a comprehensive overview of total employee expenses.

The benefits of using this business plan template for a SaaS product customer include:

1. It saves hours of work by providing all the necessary tools to track future revenues and expenses.

2. It includes a balance sheet with a ten-year financial outlook, which can help in long-term planning.

3. It allows for detailed employee expense tracking, including salary, bonuses, and cost of equipment.

4. It calculates payroll taxes and other expenses automatically, reducing the chance of errors.

5. It also includes the calculation of daily or weekly expenses provided to employees, such as in-office food, drinks, health supplies, and monthly amenities like healthcare, parking, and gym memberships.

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The same is calculated for any expense unrelated to employees, like office and rent expenses. Multiple offices can be listed along with per-year expenses like events and transportation or external expenses like PR, accounting, and legal fees for similar services, which are all calculated at the bottom for the total company overhead. The overall company expenses are added along with the company CAPEX at the bottom to account for everything needed to build the company. Similar to the subscription and product tabs, it can account for future expenses as well.

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The charts dashboard in the business plan template visualizes the predicted outcomes by graphically representing the data from the balance sheet and other financial outlooks. It provides a visual representation of future revenues, expenses, and overall company overhead. It may include bar graphs, pie charts, or line graphs to depict the financial data over the ten-year period. This helps in better understanding and analyzing the financial health and growth of the business.

This business plan template is a comprehensive tool that allows you to track future revenues and expenses over a ten-year period. It includes a balance sheet and accounts for various types of expenses, including employee-related costs, office and rent expenses, and external expenses like PR, accounting, and legal fees. It also allows for the listing of multiple offices and per-year expenses like events and transportation. The template is designed to account for everything needed to build a company, including future expenses. Compared to other business planning tools, this template provides a more detailed and long-term financial outlook. However, the effectiveness of this tool compared to others would depend on the specific needs and circumstances of your business.

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Why do you need a business plan template?

A business plan outlines your financial goals and explains how you plan to achieve them to share with investors, partners, or creditors. A well-constructed plan should cover all the key details about your business's goals, products or services, and most importantly, finances. A business plan template in Word isn't enough. You need strong calculations to back up your assumptions with a roadmap for the first three to five years at a minimum. Our proforma Business Plan template provides the analysis you need to prove your potential revenues outweigh your potential expenses to create a financially secure business for the foreseeable future.

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The business plan template helps in tracking future revenues and expenses by providing a structured format to outline your financial goals and the strategies to achieve them. It includes tools like a balance sheet with a ten-year financial outlook. This allows you to make strong calculations to back up your assumptions and create a roadmap for the first three to five years at a minimum. The template helps to prove that your potential revenues outweigh your potential expenses, thereby creating a financially secure business for the foreseeable future.

This business plan template aligns with digital transformation initiatives by providing a comprehensive and digital-friendly format for outlining financial goals and strategies. It allows businesses to digitally track future revenues and expenses, providing a ten-year financial outlook. This digital approach not only streamlines the planning process but also makes it easier to share and update the plan with investors, partners, or creditors. It's a step towards digitizing traditional business processes, which is a key aspect of digital transformation.

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To learn more about how to create your own business plan for a billion-dollar business, check out our explainer video on what additional elements need to go into your business plan (besides financial projections from a business plan proforma) to bootstrap a billion-dollar idea into reality.

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