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A company leader can determine what drives growth by conducting a brand audit. This involves understanding how customers perceive the product or service, and conducting an in-depth competitor analysis. The competitor analysis should include reviewing competitor websites, search engine optimization strategies, brand identities, and advertising.
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To run a brand audit, a company leader must first determine what drives growth and figure out how customers perceive the product or service. In-depth competitor analysis is necessary as well. Competitor analysis should include competitor websites' review, search engine optimization (such as competitive keywords), brand identities and advertising, Dinnerman tells "Inc."magazine.
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