A company like Pixar can continue to innovate while also meeting increasing demand by maintaining a culture of collaboration and camaraderie, similar to what Catmull experienced at the University of Utah. This involves challenging each other to reach new heights and constantly pushing the boundaries of creativity. Additionally, it's important to support the staff and ensure they are not over-stretched, while also maintaining efficiency, productivity, and creativity. This can be achieved through effective leadership and management strategies.
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