Question
A company's geographic coverage can be used as a competitive advantage in several ways. Firstly, it can provide a wider customer base and increased market share. Secondly, it can allow for more efficient distribution and logistics, reducing costs and improving service. Thirdly, it can provide a local presence in key markets, improving customer relationships and understanding of local market conditions. Lastly, it can provide diversification and reduce risk by not being overly reliant on a single market.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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