How can a company showcase the best side of its business in its pitch deck?

Some examples of customer pain points that a start-up might be trying to relieve could include: inefficiencies in a current process, high costs of existing solutions, lack of quality in existing products or services, lack of access to needed resources or services, and poor customer service experiences. The specific pain points a start-up addresses will depend on the industry and target customer.

A company can use its pitch deck to communicate its vision in the best possible way by clearly stating the problem it is trying to solve, how it plans to solve it, and what makes it unique or gives it an advantage over the competition. It should also highlight any special resources, talent, or geographic advantages it has. The pitch deck should be concise, engaging, and tailored to the audience's needs and interests.

Some strategies for getting closer to the funding a company needs include: developing a solid business plan, demonstrating a unique value proposition, showing market potential, building a strong team, and networking with potential investors. It's also important to have a clear understanding of how much funding is needed and for what specific purposes. This will help in presenting a compelling case to potential investors.