Ultimate Pitch Deck (Part 2)
Don't be an average entrepreneur who spends about 87 hours building pitch decks. With our Ultimate Pitch Deck (Part 2) presentation slides, you can create your presentation and persuade stakeholders of your product worthiness faster. Showcase the best side of your business and make potential investors and partners want to be part of your big idea.
Use this slide to provide important information about the leverage your venture has over the competition. A unique geographic location, access to special resources, exceptional talent all fall under this category.
This slide will aid you in introducing the problem your company is trying to solve with your product or a customer pain point it is trying to relieve. Review your buyer personas or positioning to exactly identify these pains.
This slide should clearly state what your start-up does to solve the customer's problem or relieve the customer's pain point. Now connect your solutions directly to the problems you identified in the previous slide.
Alejandro Cremades, a serial entrepreneur and the author of "The Art of Startup Fundraising" suggests having two versions of your pitch deck no more than 15 slides. The one with more visuals should be used when presenting in person, and the more textual one should be shared with investors via email. Our deck has 40-slides, which will make the process of creating both presentations easier. Cremades breaks down the process of building pitch decks into nine steps listed below.
Know your why
Make sure you know exactly what is the purpose of your ask for funding.
Have some guidelines
Communicate, what are you willing to sacrifice for this funding (ownership, control, etc.), what the structure of the offering is, and what are your boundaries, meaning, where does your team draw the line and walk away.
Who are the available investors
Make a list of all possible investors, including family and friends, angel investors, VC firms, accelerators and incubators, and even banks. Don't forget that Crunchbase or CB Insights are always an option as well.
Pick your top targets
Carefully narrow down your list of investors, eliminating those who are not a good fit for your venture.
Your checklist should look somewhat like this:
- Pitch deck
- Elevator pitch
- Email drafts to send out
- Answers to the questions investors will as
Ask for introductions
Make a separate list of connections that can introduce you to the prospect investors by email or via LinkedIn. Portfolio companies, consultants, advisory board members, other investors and business founders you meet at networking events included.
If cold pitching, don't write off social media. In addition to the good old email, Twitter, LinkedIn and even Instagram can all be viable channels.
The art of the pitch
Cremades recommends some basic strategies and best practices to help you pitch effectively:
- Show the benefit to the investor
- Demonstrate why you are the one to invest in
- Quadruple-check your numbers
- Prove that you are coachable and flexible
- Project realistic, but bold outcomes and milestones
- Don't come across as being needy
"I typically recommend pitching your idea and building the relationship from day 1. That gives time to build trust and the relationship," Cremades says.
A secure document sharing platform DocSend's quarterly data based on the Pitch Deck Interest metrics showed that venture capital investor interest and engagement in start-up pitch decks were up 26% in the second quarter of 2020, compared to 2019.
According to the platform, there were two key Indicators of VC Interest and Engagement that played the role in the increase:
Founders race to raise capital amongst uncertainly
The platform saw an 11% increase in the number of unique links created for Q2 year-over-year (YoY) – 5.87 links in 2019 versus 6.52 links per founder in 2020, which implies that founders are sending pitch decks to more investors now than in 2019. Along with YoY increases, links created in Q2 were substantially higher than those in Q1 – 6.52 versus 6.31, a 3% quarter-over-quarter (QOQ) increase.
Investors aren't wasting any time
The average time investors spent reviewing decks was down 10% QOQ in Q2 2020, meaning that when investors chose to review a deck, they spent less time inspecting the information and made their decisions to meet with founders one-on-one faster. Russ Heddleston, DocSend co-founder and CEO, said: "While a lot of VC attention in Q1 was focused on existing portfolio companies, and is therefore reflected in a drop in new Q2 deals and funding amounts, investors have spent their time in Q2 searching for new opportunities," said Heddleston. "We expect this activity from Q2 to translate into more deals during the second half of the year, taking into account the fact that virtual meetings will likely extend the deal cycle."