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Synopsis

Don't be an average entrepreneur who spends about 87 hours building pitch decks. With our Ultimate Pitch Deck (Part 2) presentation slides, you can create your presentation and persuade stakeholders of your product worthiness faster. Showcase the best side of your business and make potential investors and partners want to be part of your big idea.

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25 questions and answers
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When using a pitch deck to communicate a business idea, it's important to be concise and clear. Highlight the unique aspects of your business and why it's a good investment. Use visuals to support your points and make sure your presentation is professional and polished. Practice your presentation to ensure smooth delivery.

To make a pitch deck more visually appealing, you can use high-quality images, infographics, and diagrams to represent your data and ideas. Keep your slides clean and uncluttered, use consistent fonts and colors, and limit the amount of text on each slide. Also, use a compelling story to connect with your audience emotionally. Remember, your pitch deck is not just about presenting facts, but also about persuading your audience.

A pitch deck can help in the branding of a business by showcasing the best side of the business. It can highlight the unique selling points, the vision, and the potential of the business. It can also help in persuading stakeholders of the product's worthiness and make potential investors and partners want to be part of the business idea.

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Slide highlights

Use this slide to provide important information about the leverage your venture has over the competition. A unique geographic location, access to special resources, exceptional talent all fall under this category.

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This slide will aid you in introducing the problem your company is trying to solve with your product or a customer pain point it is trying to relieve. Review your buyer personas or positioning to exactly identify these pains.

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This slide should clearly state what your start-up does to solve the customer's problem or relieve the customer's pain point. Now connect your solutions directly to the problems you identified in the previous slide.

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Some examples of customer pain points that a start-up might be trying to relieve could include: inefficiencies in a current process, high costs of existing solutions, lack of quality in existing products or services, lack of access to needed resources or services, and poor customer service experiences. The specific pain points a start-up addresses will depend on the industry and target customer.

A company can use its pitch deck to communicate its vision in the best possible way by clearly stating the problem it is trying to solve, how it plans to solve it, and what makes it unique or gives it an advantage over the competition. It should also highlight any special resources, talent, or geographic advantages it has. The pitch deck should be concise, engaging, and tailored to the audience's needs and interests.

Some strategies for getting closer to the funding a company needs include: developing a solid business plan, demonstrating a unique value proposition, showing market potential, building a strong team, and networking with potential investors. It's also important to have a clear understanding of how much funding is needed and for what specific purposes. This will help in presenting a compelling case to potential investors.

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Application

Alejandro Cremades, a serial entrepreneur and the author of "The Art of Startup Fundraising" suggests having two versions of your pitch deck no more than 15 slides. The one with more visuals should be used when presenting in person, and the more textual one should be shared with investors via email. Our deck has 40-slides, which will make the process of creating both presentations easier. Cremades breaks down the process of building pitch decks into nine steps listed below.

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The Ultimate Pitch Deck can be customized to fit different business models by tailoring the content of the slides to reflect the unique aspects of the business. This could include modifying the market analysis, business strategy, financial projections, and other key elements to align with the specific business model. Additionally, the visual design and layout of the slides can be adjusted to match the branding and aesthetic of the business. It's also important to consider the audience when customizing the pitch deck, as different investors may have different expectations and preferences.

Some strategies to make your pitch deck stand out to potential investors include having two versions of your pitch deck, one with more visuals for in-person presentations and another more textual one for sharing via email. It's also important to keep your pitch deck concise, ideally no more than 15 slides. The process of building pitch decks can be broken down into nine steps, which can make the process easier.

There are several resources and tools available for creating effective pitch decks. Some of them include online platforms like Canva, which offers a variety of templates and design elements to help you create a visually appealing pitch deck. PowerPoint and Google Slides are also commonly used tools for creating pitch decks. Additionally, there are numerous online guides and articles that provide tips and advice on how to create an effective pitch deck, such as those found on websites like Forbes, Entrepreneur, and Inc. It's also beneficial to look at successful pitch decks from established startups for inspiration and guidance.

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Know your why

Make sure you know exactly what is the purpose of your ask for funding.

Have some guidelines

Communicate, what are you willing to sacrifice for this funding (ownership, control, etc.), what the structure of the offering is, and what are your boundaries, meaning, where does your team draw the line and walk away.

Who are the available investors

Make a list of all possible investors, including family and friends, angel investors, VC firms, accelerators and incubators, and even banks. Don't forget that Crunchbase or CB Insights are always an option as well.

Pick your top targets

Carefully narrow down your list of investors, eliminating those who are not a good fit for your venture.

Your checklist should look somewhat like this:

  • Pitch deck
  • Elevator pitch
  • Email drafts to send out
  • Answers to the questions investors will as

Ask for introductions

Make a separate list of connections that can introduce you to the prospect investors by email or via LinkedIn. Portfolio companies, consultants, advisory board members, other investors and business founders you meet at networking events included.

Start pitching

If cold pitching, don't write off social media. In addition to the good old email, Twitter, LinkedIn and even Instagram can all be viable channels.

The art of the pitch

Cremades recommends some basic strategies and best practices to help you pitch effectively:

  • Show the benefit to the investor
  • Demonstrate why you are the one to invest in
  • Quadruple-check your numbers
  • Prove that you are coachable and flexible
  • Project realistic, but bold outcomes and milestones
  • Don't come across as being needy

Follow up

"I typically recommend pitching your idea and building the relationship from day 1. That gives time to build trust and the relationship," Cremades says.

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Statistics

A secure document sharing platform DocSend's quarterly data based on the Pitch Deck Interest metrics showed that venture capital investor interest and engagement in start-up pitch decks were up 26% in the second quarter of 2020, compared to 2019.

According to the platform, there were two key Indicators of VC Interest and Engagement that played the role in the increase:

Founders race to raise capital amongst uncertainly

The platform saw an 11% increase in the number of unique links created for Q2 year-over-year (YoY) – 5.87 links in 2019 versus 6.52 links per founder in 2020, which implies that founders are sending pitch decks to more investors now than in 2019. Along with YoY increases, links created in Q2 were substantially higher than those in Q1 – 6.52 versus 6.31, a 3% quarter-over-quarter (QOQ) increase.

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The increase in unique links created could potentially lead to higher traffic and usage on the platform. This could result in increased server load and may require more resources to ensure smooth operation. Additionally, it could also lead to more data being generated, which could be used for analytics and to gain insights for further improvement of the platform.

The increase in unique links created implies that founders are sending pitch decks to more investors now than in the past. This could potentially increase the chances of securing funding as it broadens the pool of potential investors. It also indicates a more proactive approach by founders in seeking funding.

The potential risks associated with the increase in unique links created could include a higher chance of information leakage, as more links mean more potential points of failure. There could also be an increased risk of miscommunication or misunderstanding, as the information is being shared with a larger audience. Additionally, there could be a risk of diluting the impact of the pitch, as it is being presented to a larger number of investors.

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Investors aren't wasting any time

The average time investors spent reviewing decks was down 10% QOQ in Q2 2020, meaning that when investors chose to review a deck, they spent less time inspecting the information and made their decisions to meet with founders one-on-one faster. Russ Heddleston, DocSend co-founder and CEO, said: "While a lot of VC attention in Q1 was focused on existing portfolio companies, and is therefore reflected in a drop in new Q2 deals and funding amounts, investors have spent their time in Q2 searching for new opportunities," said Heddleston. "We expect this activity from Q2 to translate into more deals during the second half of the year, taking into account the fact that virtual meetings will likely extend the deal cycle."

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