How can a company use its services offered as a competitive advantage?

A company can use its services offered as a competitive advantage by ensuring they are of high quality, unique, and meet the needs of the customers better than the services offered by competitors. This could be achieved through innovation, excellent customer service, and continuous improvement. The company can also leverage its distribution channels and brand identity to gain a competitive edge.

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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.

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Competitive Strategies

Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...

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